CASE STUDY
gigi evans
COACHING
PHOTOGRAPHY
COURSE CREATION
WEBSITE BUILD
BRAND EXPLORATION
GIGI EVANS
Gigi had a creative block around her website. The very thought of it sucked all the joy out of the process. In her mind, she was someone who was paralyzed by tech. This mindset, it wasn't just a harmless thought - it became a barrier, a silent thief robbing her business of its potential.
But then, something shifted. We started to paint a different picture of what a website could be. Not just a tech platform, but a sanctuary, a conversation between her and her cherished clients. We talked about it as her digital home, a place where her work wasn't just displayed, but lived and breathed. It was a transformation from a page into a place of worship for her craft, a home for her body of work.
The change was almost tangible. You could see the ease replacing the tension in her posture, a newfound calmness as we collaborated. The work became full of ease.
Now, Gigi's website stands as more than just a URL. It's the digital manifestation of her signature offering, a sacred partner to her purpose and calling. It's not just a website; it's a digital altar where her passion and profession merge, creating something beautiful and whole.
“Steph, she channels from God in my business. She’s my confirmation from God. Her ministry is Business and Design.”
"I used to have a real grudge against the digital world, like marketing and website stuff, mainly because I was stuck in an outdated mindset about it. It never clicked for me, not until I met Steph, that my website and marketing could actually be natural extensions of my ministry. They could be like ongoing dialogues with my clients and even with the divine, forming a sacred container where I connect with them. Before, I never thought of working alongside my website as if it were a collaborator. I always saw this work as something alien, not quite in tune with how my mind operates. But now I get it – it's just a different dialect of the same ministry I practice daily. My work involves engaging with the body and the spirit, and now I see the digital space as a supportive extension of this, not a contradiction. This realization has been such a relief. It's transformed both my life and my business in a deep and wonderful way. I'm incredibly thankful for this shift."
FROM GIGI:
PROGRAM ARCHITECTURE + DEVELOPMENT
The Discipleship
It can be daunting to take your vast and valuable experience, expertise and know-how and translate that into a program– one that is both effective and connecting to the client that is looking for exactly what you have to offer.
While working on Gigi’s website, I also helped her make sense of the seemingly disparate threads of her knowledge and weave them into a thoughtful, intentional, understandable, unique-to-her program called The Discipleship.
We worked with Spirit to knit this program into a grander picture of her life as an artist of her own making. We approached this as a calling, as a work of art that was finding its way into the world, via Gigi.
Where there was once confusion, overwhelm, procrastination, creative block– now there is The Discipleship.
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